Shot by: Dylan Knight

It couldn't have been better timing for #ILLROOTS3 and INNANETAPE to launch on the same day. We've been working closely with Vic Mensa for a while now, and it was honestly no coincidence that these two landmarks both dropped on September 30th. To celebrate, we teamed up with Adidas Originals for one of the most fun parties Chicago's seen in recent memory. Food truck's, a green screen photobooth, games and prizes were only the foundation of what we brought to The Bakery Skatepark in Lacuna Lofts. With a truly epic sound and light show, performances from Million $ Mano, OG Chase B, Travi$ Scott and Vic Mensa were held at top tier. Thanks to everyone that come out and supported our launch. Check out the recap video above and stay tuned for more events!