While some of us were at brunch, in church or synagogue (possibly leaving services), and/or waking up to start your day, the good folks over at Nike decided to follow in the footsteps of Beyonce, releasing their highly anticipated "Red October" Air Yeezy 2's out of nowhere on their online store. With a combination of shock, frantic refreshes of the Nike website, sprinklings of internet tears, and disbelief around all social networks, the sneaker sold out in about 10 minutes. Twitter soon erupted with slander along with resellers charging ridiculous prices. Check out this Yeezy 2 in the gallery above. If you were luck enough to grab a pair, congratulations. If you're still on the search for a pair at a "reasonable" price, we wish you good luck.