With AWGEST and the deal announcement leak in the rear-view, A$AP Rocky and Under Armour return with official new info on their upcoming partnership. While at first most assumed their deal would simply churn out a signature shoe or a collab on an existing model like most other sneaker deals, they'll infact be doing a whole lot more. The two will be developing and releasing new sportswear products, aswell as launching a slew of community oriented programs in neighborhoods of Chicago, Los Angeles, and Baltimore.
This partnership is the first of its kind for Under Armour, as they look to attract a younger demographic in tried and true sneaker brand fashion: collab with a rapper. Only time will tell while details on what exactly they will be releasing and when are currently vague. Stay tuned here for updates.