Directed by: Alexandre Moors, The Little Homies

Kendrick Lamar has been hard at work on his upcoming album and decides to release the official music video to his track 'i'. The inspiring record transpires over to the visual as Kendrick dances through the streets and drives down the highway, hanging out of the passenger window rapping along to the song. Watch the Alexandre Moors and The Little Homies-directed visual to 'i' above.